There are at least 400 million blogs on the global network, although it is safe to say that not all are active.
In fact, many bloggers rush to leave after discouraged from seeing a non-existent traffic.
That’s why we have rounded up the eight (8) main ways to attract more traffic to your blog.
Whether it’s a new face in the blogosphere or an experienced influencer looking for more readers, check out these strategies to increase the number of visitors to your blog.
1. Make your publications friendly with SEO
Search engine optimization (SEO) is key to boosting the visibility of your blog, because having an optimized blog means that it will appear more easily on search engine result pages.
This is so important that there is a whole industry dedicated to discovering what websites Google likes the most.
Unfortunately, this also means that SEO is too complex to be reduced to a couple of key points. However, to begin with, you can follow these basic principles to make your blog SEO friendly:
- Do not just write your blog posts according to your caprice: identify the main keyword phrases in which your target audience is interested and create content around them.
- Make your destination keyword present in the URL of your publication.
- Structure your publications using headings and subtitles, which help search engines better understand what your content is about.
- Write titles and descriptions that will attract attention and that will help your publications stand out in the search engine results pages.
- Link to quality websites related to your blog, which will tell Google that your content is not spam.
Tools like Yoast SEO in WordPress can help with basic optimization on the page, but they are also useful for controlling changes within the SEO industry.
2. Find a niche
Trying to cover a dozen topics on your blog is a dispersion approach that will reject readers. How is that?
Consider this scenario: publish an impressive publication about the payment of credit card debt. Interested readers mark their blog as a favourite, and eager for more content of a similar nature, they return in a few weeks. To his dismay, his next piece is about something completely unrelated: gardening tips.
However, when you choose to focus on a niche, returning readers will be happy to see more updates on the chosen topic. Not only will that, but constantly writing about a topic help build your authority about it.
Google’s search predictions can give you an idea of which topics are trends among users.
To determine what to focus your blog on, ask yourself:
- What are you well informed about?
- Which topic are you most interested in?
And, if you want to monetize your blog in the future.
- Does this niche have an income potential?
- If so, how competitive is this niche?
Investigate what content already exists in your target niches to get an idea of what gaps you can fill. From there, you can start to build the content strategy of your blog.
3. Create quality content
“Content is king,” said Bill Gates, and almost all other content marketing gurus. But there is a reason why this saying has been repeated so many times, it is true.
The tarnished content filled with typographical errors will not make anyone want to click on your website more than once. Quality content that is informative, error-free and easy to read, on the other hand, will do so.
But what exactly does the content make good?
Actually, this means making your content better than your competition. When it comes to blogs, you can improve the quality of your publications by following these tips:
- Find a unique angle or something new that your competitors have not done before.
- Always check and use the spell checker.
- Make blog posts easy to read using bullet points and lists.
- Give useful tips and advice.
- Include images, videos and other forms of multimedia in your content.
4. Write attractive headlines for your blog posts.
The first thing readers see is the title of a blog post, which means you can make or break traffic results. After all, if it sounds dry or boring, who is going to click?
Take a look at how Gizmodo writes his titles to attract his audience.
To write a compelling title, remember:
- Be honest, do not lie to readers about what their blog posts are about.
- Use vivid and descriptive language.
- Avoid making it too long. It is best to aim at less than 70 characters so that search engines do not cut your title.
- Appeal to the emotions of the readers.
In addition to these tips, there are several approaches you can take when it comes to formatting the titles of your blog posts. Try one of these the next time you are perplexed with the title of your blog post:
- Listicle – The 15 most important outdoor holiday destinations in the world
- Practical guide – “How to get your first freelance concert”
- Question: “Is it worth getting Lasik?”
- Negative angle: “Why should not you eat meat?”
- Surprising fact : “Climate change is worsening social inequality”
- Controversial statement : «Standing desks are overrated»
- Secret : The # 1 way to teach your dog new tricks
It is estimated that 2.77 billion people use social networks worldwide, representing more than a third of the world’s population. As a result, social media is a powerful dissemination tool to attract more viewers to your blog.
The more you share your posts on different social networks, the more likely people will find them.
Keeping this in mind, it’s not a problem to promote your content on networks like Facebook, Twitter, Instagram and LinkedIn. To increase the reach of your publications, be sure to:
- Include relevant hashtags
- Label influencers in your industry
- Share your content at the right time
- Make your publications short, catchy and attractive
Be sure to attend your social media posts in their respective networks, that is, do not recycle the same social media posts on LinkedIn, Facebook and Twitter.
Adapting your publications to each network will help your content resonate with your respective audiences.
6. Participate in the community of your niche.
The world of blogs works much like the real-life society, because it is made up of communities of people who interact regularly with each other.
You can find many different blog groups on Facebook, including those specific to your niche.
Although they may seem like competitors at first sight, other bloggers in your niche have the potential to become your biggest supporters, even friends.
Putting them on their side could mean more actions and, therefore, more long-term traffic.
Stay active in your blog community through:
- Publication in subreddits, Facebook groups and forums used by your target audience
- Commenting on other blogs.
- Responding to comments on your own blog.
- Retweeting or responding to the tweets of other bloggers.
- Attend conferences and meetings, either in real life or virtually
Do not be that blogger who only promotes his own content. You will find that when you get involved in a meaningful way with your niche community, others will be more open to sharing their work and may even invite you to contribute to their blogs.
Did you know that the way you organize your blog can affect the way readers see it?
For example, if your blog has poor navigation and zero links to any other place on your site, your readers will be stuck on whatever page they arrive at.
That’s why you need to bond.
That means linking to other blog posts within your content, or even including a sidebar of related posts in your web design.
By providing links to other parts of your blog, it will make it easier for interested readers to stay and explore your site, which will allow you to get more visits to the page in the long term.
8. Guest to write on other sites
You can think of a publication as a guest star on another website.
This involves writing an article for another blog, which may or may not allow you to link back to one or more posts on your own site.
By doing this, you will accumulate the backlink profile of your blog, which is essentially a portfolio of websites that link to yours.
Why do backlinks even matter?
- The backlinks of quality websites tell search engines that your website is also quality; this, in turn, will increase the chances of your blog getting a higher ranking on the results of the search engine page.
- Links on other websites help attract new readers who would not otherwise see your blog.
Contributing to other blogs in your niche is better for guest publications, because it will be easier to link to your content than if you were writing for a completely different niche.
You can find blogs that are open to invited posts by searching your target niche in Google and keyword strings such as “write for us”.
For example, let’s say you wanted to start a niche gardening blog. You can use the following searches on Google to find guest publishing opportunities:
- gardening “write for us”
- “Taxpayers” of gardening
- gardening «send guest post»
- “Guest post” of gardening
Simply replace “gardening” with the niche where your blog is located, and you will find opportunities to publish guests in no time.
The increase in traffic to your blog will not happen overnight. It will take strategy, effort and time before seeing measurable results. Sometimes, you may even need to redo your work, such as rewriting a blog post to optimize it better.
But do not be discouraged. Months, even years, pass before some blogs see a boost in their traffic. Continue experimenting with the strategies above to see what works best for yours.
Shivam is the Founder of TechGrits, serves on the Editorial Staff at TechGrits as News Producer. He is a social media strategist, marketer and content creator with a passion for connecting people through technology.