Marketers, since the beginning of time, have been trying to achieve one goal and that is to sell their products to as many customers as possible. This one goal is what leads to upgrading of the marketing strategies every year. They include new marketing trends that work better and eliminate the old ones that have stopped producing good results over the year. That is because, updating the marketing strategy is important for keeping a company moving forward at the right pace.
Businesses these days are obsessed with content marketing because it is the most prominent marketing strategies that are used in the present day. This is why this article is exclusively addressing to the trends of content marketing that are dominant in the year 2019.
Businesses can implement them to achieve their marketing goals and to generate more conversions this year. Let’s explore the best seven of the trends to catch up with the fast moving competition of the markets.
With the ever-increasing popularity of audio content, podcasts are becoming one of the most loved marketing content. The audience are hooked to the podcast series that provide entertaining audio or video content to them while promoting the brand name openly through the content. Podcasts are capable of delivering long, detailed information to the audience with ease because the audience invest their time in podcast willingly without any restrain. Podcast are mostly audio based but they can be video based as well, both of which work with efficiency.
2. Social Media
Social media is trending since decades now but the trend has diverted towards different social media platforms over the year. The popularity of Facebook has declined for advertisement goals and the platforms that are more focused on pictorial content are becoming more profitable. For instance, Instagram short videos can gather a lot of attention while making a very positive impact on the brand image as well. However, authenticity and uniqueness are the crucial elements for generating good results through social media marketing trends.
3. Wikipedia page!
An increasing trend in content marketing is to have a Wikipedia page of the company. It provides businesses with a number of marketing benefits including SEO enhancement, brand building, international recognition, and a hassle-free marketing strategy that does not require too much investment. Businesses invest only once in professional Wikipedia writers for hire and that is all. These professional Wikipedia writers for hire are available with many writing agencies that provide content services.
4. Mobile Friendly Ads
The use of mobile devices is increasing with every passing moment as the mobile technology is continuously transforming into the most advanced technology of the present times. People use mobile phones to get their need for information and entertainment fulfilled. They visit the specific websites on the mobile for this purpose. This is why businesses are inclined towards mobile friendly advertisements on different sites. Google ads can be a great source for converting large audience groups by making the brand visible to the right audience at the right time.
5. UX Is The Key To Success!
User experience makes a lot of difference in the age where the audience have thousands of options present to them all the time. People do not have the nerve to deal with the bad experiences repeatedly and so they devote their loyalty to the brands that provide them exceptionally good user experience in the first few interactions.
Businesses can earn benefits by collaborating with each other and that strategy is taking a new shape with the digital platforms. Businesses are capable of finding best complementary products to collaborate with. They can even choose to collaborate with content providers to be able to gain the benefits of promoting themselves with good content without investments.
7. Micro-moment Marketing
In the fast-paced world, marketing content has to be quick and effective to generate sales. Micro-moment marketing is the way to market by being visible to the audience that the very moment when they are about to make a buying decision. Google marketing is one of the great options for this sort of marketing. It can deliver wonderful results if implemented skillfully.